About

This venture-backed AI customer experience (CX) startup helps high-growth companies deliver better support by combining human expertise with automation. With multiple AI product launches on the horizon, they needed to increase visibility and credibility among CX and tech leaders on LinkedIn fast.

Challenge

Despite a strong product and visionary leadership, the company’s LinkedIn presence didn’t reflect its innovation. The founder’s posts weren’t reaching beyond their immediate network, and the company page was underutilized.

The goals were clear:

• Build executive thought leadership that positioned the founder as a trusted voice in AI and CX

• Turn LinkedIn into a consistent driver of awareness for new product launches

• Create content that humanized the technology and inspired engagement

Solution

We built a LinkedIn ecosystem that elevated both the founder’s voice and the brand’s story.

Launched a branded podcast hosted on LinkedIn, then repurposed the episodes into short-form video clips that served as high-performing evergreen content.

Balanced executive storytelling (awards, speaking engagements, personal insights) with brand storytelling (product launches, customer results, and culture moments).

Shifted tone and messaging from technical to human-centered thought leadership, positioning the brand as a guide, not just a tool.

Results

The transformation was immediate and sustained across both the company’s and founder’s LinkedIn pages.

Company Page:

• +188 new followers in one quarter, more than double the previous period

• Engagement rates up to 41% on conversational, human-centric posts

• Top-performing content tied to customer results and cultural relevance

Founder’s Page:

• 7–8% quarterly follower growth, sustained across multiple periods

• Posts reaching 6,000+ impressions and 140+ engagements

• Evergreen short-form video clips continued performing 2-5+ months after posting

• Product launch posts consistently generated buzz and credibility

Impact

Within months, this AI startup evolved from posting sporadic updates to leading conversations in AI-driven CX.

The founder turned into a visible thought leader, and the company’s LinkedIn presence became a launchpad for product storytelling, recruitment, and industry recognition.

What began as a content revamp became a long-term brand asset and an owned platform for community, influence, and growth.

Final Takeaway

This project proved that authentic storytelling outperforms algorithm chasing. By combining a human voice, consistent visibility, and a value-first approach, the company’s LinkedIn presence became a scalable engine for credibility and growth.